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Choosing a LinkedIn Headline
I’m between jobs now. What should I put as my LinkedIn headline? “Currently unemployed?”
Never allow yourself to be defined by your employment status, especially if you don’t like the place you find yourself at the moment.
LinkedIn users, including potential employers, will find you on LinkedIn based on what words are in your profile. You need to make every word count.
There are two major problems with using “unemployed” as your headline:
• Many employers are willing to hire unemployed people these days; but how many do you suppose put “unemployed” in the search box? (Hint: not very many.)
• The main use of the headline is to help people find you (employers among others.) Suppose an employer is looking for someone like you, but doesn’t know (yet) that it’s you they're looking for. What will they put in the search box? Those are the words you want.
Instead, use that headline to show a potential employer how you can help them succeed. You have 120 characters available; use them.
You won’t be able to target your profile to a particular job, the way you do with a resume. You don’t know who might read it, or what interest they may have in you. It will have to be fairly general. It may contain the job title you’re looking for, but should also have some information that promotes you by describing what you have to offer.
Use keywords for your industry, if possible in the headline, and certainly throughout your profile. That helps employers and potential connections find you.
If you want help in this area, consider joining our seminar The LinkedIn Connection. You’ll have the opportunity to think through this topic with a knowledgeable instructor and several classmates. Check the calendar at www.Frederickworks.com/events to see when the next class will be held.
One last thought: if you don’t make it easy for the employer, someone else will.